Help your Small Business Grow by Avoiding these Web Design Pitfalls

At its most basic state, marketing is like a fishing line: it needs a means of attracting the subject (the worm or lure), and a way of keeping it on the line until you can reel it in (the hook). When it comes to online marketing, your website is your fishing rod, SEO can be your means of attracting your clients, and your web design is the hook. Knowing these important aspects could be the key to help you grow your business. To help you out, here are some potential threats that could lead to a faulty hook, allowing your potential customer to veer away into the depths of the market.

The Navigation Distress

Many businesses want to stay creative with their web design, so much so that they integrate features like unique navigation bars, unexpected link locations, or even unfamiliar icons. The thing is, your clients will want to find their way into your site and into the place they want to visit as quickly and efficiently as possible, so replacing your “home” icon from a house to a cow might be a bad idea.

The Signup Torture

Keep your signup forms simple, easy to fill out and as short as possible – the same goes for your contact form as well. As in almost everything about web design, simplicity is always king, so make sure that those who want to call you up won’t have to go through a complex process before they can get to you.

The Space Saver

Sure, it’s only reasonable that you should be concerned about maximizing content and eliminating needless space. However, you should know that at some point, filling your reader’s view with so much content in one page that there’s barely any room to breathe in between sentences can also be quite counter-productive. It might even keep your reader from appreciating the quality of the content written there.

You can quite efficiently get more customers to view your site if you practice efficient online marketing strategies. However, you can take this a step further by bolstering user experience through quality web design.