Can’t Get More Clients to Visit your Site? Double-Check your Content

Search engine optimization or SEO is a constant uphill struggle to build your site up to the peak (hopefully) of the search engine results page or SERP, where everyone who would look upon it could clearly see your brand and buy your products or services. Thanks to Google’s ever-improving algorithms, the best way to accomplish this is by getting more clients interested in looking up your site by providing them with quality and reader-friendly content – but are your readers actually finding your content, well, friendly?

Get to the point already

Imagine this: the bus seems to be taking too long to get to your stop, so you take out your iPhone and browse for a bit, and you come across an interesting blog about dog walking (and you happen to love dogs). Five paragraphs down, and the article is still to give any information about how to walk a dog – how would you react to it? If you’re the typical, busy human who’s always got somewhere to go, much like most of your clients, then you’d probably think about never visiting that blog again.

Blogs are not for stuffing

In the younger years of online marketing, it’s perfectly normal to come across websites with nothing but keywords crammed into the page like an unopened can of sardines. Today however, keyword-stuffed pages are frowned-upon and even outright banned from major search engines, and for good reason. Blogs and content are for reading, not for stuffing SEO stuff that your readers probably won’t even understand a word of.

In conclusion, reader-friendly SEO content means writing that your human readers and target audience can understand, appreciate and grasp in the short amount of time that they most likely have to read it. Sure, the rules regarding keyword research and optimization, link building, and other things that make SEO as successful as it is are still largely important, but it should never overpower the very message that your website itself wants to spread in the first place. This is how you should aim to get more customers with your online marketing efforts.